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NSW OysterS

Promotional Material
In 2020, following extensive bushfires and Covid lockdowns, NSW Farmers Association secured funding for a range of targeted projects to support the recovery and future resilience of the NSW industry. 

One such project saw the development of an overarching brand for the NSW industry, promoting oyster consumption through the creation of point-of-sale materials, and an online, social media campaign focused on special occasions such as Christmas, Easter, Valentine’s Day, and Mother’s Day. The campaign has been specifically designed to promote the retail sale of oysters and reduce the reliance on sales through the hospitality market. One hundred promotional packs were distributed in the initial roll-out of material. These packs included a variety of posters, recipe cards, price display tickets and stickers. 

The print-ready artwork for these materials has been provided below, so you can download and print locally should you need additional collateral. ​​This Bushfire Local Economic Recovery project was jointly funded by the Australian and the NSW Governments under the Disaster Recovery Funding Arrangements.

In a second phase to the initiative, additional materials were developed and distributed. This included nutritional information leaflets for both Sydney rock and Pacific oysters, a 2024 NSW Oysters Calendar and a series of 12 short, consumer-facing educational videos on the following topics: 
​
  1. How to open an oyster
  2. Types of oysters
  3. Storage 
  4. Selecting your oysters 
  5. Merrior
  6. Pairing oysters
  7. Health benefits
  8. Meet an oyster farmer
  9. How are oysters grown 
  10. Quality assurance
  11. Environmental credentials 
  12. Value of the NSW oyster industry 

This second phase of the project was funded by the Australian and NSW Government's Storm & Flood Industry Recovery Program. 
A2 POSTERS
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Download a2 print ready poster
Download social media / no margin copy
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DOWNLOAD A2 PRINT READY POSTER
DOWNLOAD SOCIAL MEDIA / NO MARGIN COPY
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DOWNLOAD A2 PRINT READY POSTER
DOWNLOAD SOCIAL MEDIA / NO MARGIN COPY

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Download a2 print ready poster
Download social media / no margin copy
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Download a2 print ready poster
Download social media / no margin copy
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Download a2 print ready poster
Download social media / no margin copy

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Download a2 print ready poster
Download social media / no margin copy
Picture
Download a2 print ready poster
Download social media / no margin copy

SPECIAL OCCASION ARTWORK
CHRISTMAS
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Download .png
Download .PDF
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Download .png
Download .PDF
VALENTINES DAY
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Download .png
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Download .png
EASTER
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Download .png
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Download .png
MOTHERS DAY
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Download .png
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Download .png
PARTY
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Download .png
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Download .png
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Download .png
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Download .png
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Download .png
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Download .png
PICNIC
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Download .png
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Download .png
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Download .png
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Download .png
CLOSE-UPS
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Download .png
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Download .png

RECIPE CARDS (DL SIZE)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)

PRICE DISPLAY TICKETS (122mm high x 92mm wide)
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No downloadable artwork available. Tickets & Numbers produced by dimeprint

NUTRITIONAL INFORMATION LEAFLETS (DL SIZE)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)
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Download print ready RECIPE (.PDF)
Download RECIPE - no margin (.pdf)

CONSUMER FACING EDUCATIONAL VIDEOS (SERIES OF 12)
For marketing intelligence and support materials please visit the Oysters Australia website here. 

Contact

Laura Stoltenberg
E: [email protected]
M: 0456 935 998

Subscribe to ​NSW oyster newsletter

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OceanWatch Australia is the National Marine NRM, recognised and supported by the Australian Government through the National Landcare Program.

The NSW Oyster Industry Extension Officer is funded through the NSW Aquaculture Trust and the NSW Landcare Program. The NSW Landcare Program is a collaboration of Local Land Services and Landcare NSW Inc. supported by the NSW Government.
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  • Community & Consumers
    • Industry Snapshot
    • Oyster Finder
    • Environmental Credentials
    • How can you help?
    • Events calendar
    • Further Information
    • Sustainable seafood
  • Oyster Farmers
    • Spat availability
    • Key Industry Docs
    • Tide to Tip - Clean-Up Program
    • Classifieds >
      • For Sale
      • Wanted to buy
      • Suppliers
      • Services
    • Best Practice Video Guidelines
    • Theft, Lease Damage, Illegal Sales
    • Committees & Associations
    • Promotional Material
    • Grants & Opportunities
    • Discussion Board
    • Environmental Management Systems
    • Innovation
    • Research Spotlight
    • Monitoring Programs
    • Contacts
    • NSW Oyster Newsletter
    • 2024 NSW Oyster Conference >
      • Program
      • Exhibitors & Sponsors
      • Conference Dinner
    • 2022 NSW Oyster Conference >
      • Sponsorship & Trade Displays
      • Program
      • Photo contest
      • Workshop
      • Field Trips
    • 2019 NSW Oyster Conference >
      • Program & Presentations
      • Conference Dinner
      • Exhibitors & Supporters
    • 2017 NSW Oyster Conference
  • OceanWatch Responsible Oyster Farmer Training Program